Ryan Gosling

After three years of sprouting from an optical online startup to a booming lifestyle brand, Warby Parker has opened a flagship store in New York City. It's the first offline retail location for the vintage-inspired selection of eyeglasses — Ryan Gosling, Sophia Bush and Olivia Wilde are all fans of the frames, while Ashton Kutcher has invested in the company. The decision to place the store in SoHo was an obvious choice, not only because the location is just blocks away from the company's headquarters, but also because of the brand's ethos.