Ryan Babenzien

Joe Keenan is the executive editor of Total Retail.

You’ve set the bar pretty high when you name your company Greats, but Ryan Babenzien and his team have the goods to deliver on that promise. Founded in 2013, the Brooklyn, N.Y.-based men’s footwear company is manufacturing its product and selling it direct to consumers at a value price, bypassing the inefficiency of selling wholesale to third-party retail partners — not to mention the higher prices paid by customers.

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