Ross Tannenbaum

Expects 2012 Revenues of $175 Million with E-Commerce Revenues up 30% to $147 Million PLANTATION, Fla. -- Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, reported preliminary revenues for the year ended December 31, 2011. The company has also provided its revenue outlook for the full year 2012. Based on preliminary unaudited information, for the year ended December 31, 2011, Dreams expects to report total revenues of $141.7 million, increasing 27% from $111.4 million in 2010. Dreams also expects to report e-commerce revenues of $113.0 million, up 33% from

PLANTATION, Fla. -- Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, has generated $9.1 million in revenues through its e-commerce division for the month of October 2011, an increase of 32% over the same month last year. The increase was attributable to organic growth with the company’s flagship site, www.FansEdge.com, combined with an expanding portfolio of web syndication clients. “We continue to see an increase in online purchases from fans who demand a greater range of sports merchandise,” said Ross Tannenbaum, Dreams’ president & CEO. “We are very well