Price is clearly king this holiday season, but retail success can't be achieved by simply slashing prices. You want to make sure you're strategically attracting customers now, while preserving margins and setting yourself up for a more prosperous 2014. Here are some tips on how to accomplish that:
Rodney Mason
Rodney is Head of Marketing, Brand Partnerships at LTK. He has over 20 years in retail marketing and research as a founding principal in global ad and marketing strategy agencies servicing top retail brands and products. He also founded a CPG company sold through retail channels and served as CMO and head of strategy in three consumer incentive companies servicing the retail industry.
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