Not only do prices at Wal-Mart Supercenters beat out its own website, they currently KO Amazon.com, according to a new study by Kantar Retail’s ShopperScape division. The market researcher decided to do the cost-analysis study when it realized that for the first time Wal-Mart shoppers now report that the No. 1 retailer they're most likely to cross-shop is Amazon, Robin Sherk, senior analyst at Kantar Retail, tells Marketing Daily.
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