PROBLEM: ElectricShopping.com, a London-based online retailer of electronic appliances and accessories, wanted to increase the conversion rate on its website while reducing bounces. SOLUTION: Implemented an onsite comparative pricing tool to prove to consumers that its prices were the lowest. RESULTS: Sales increased in last year's fourth quarter after the tool's launch, with the website's conversion rate up 18.7 percent and bounce rate down 7.2 percent.
Rob Levy
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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