Rob Fried

Hallmark Cards announced the acquisition of SpiritClips, a broadband subscription-based online video service and film production company that offers heartwarming short films, family-friendly movies and documentaries. Based in Los Angeles, this small startup business was founded in 2007 by Rob Fried, an Academy-award winning producer and studio executive, whose many films include "Rudy" and "Hoosiers." Fried will continue in his current capacity as SpiritClips CEO, and the firm will remain in California.