Ray Carlin

Palo Alto, Calif. -- Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP. The study finds that by arming their associates with a range of technologies that provide relevant and timely information -- such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale systems -- retailers can increase productivity and boost multichannel selling opportunities. Other key findings in the survey of nearly 100 retail executives from around the world include: Retailers see valuable support in self-service kiosks

Tags: Consumer Behavior, Digital Signage, Digital Signage Audience Measurement, Kiosks / Self-Service, Marketing, Multi-Channel Retailing, Point-of-Purchase / POP, Technology Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two Aberdeen Group reports sponsored by HP and released today. According to 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76 percent of retailers do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich,