Rafael Zimberoff

FedEx introduced a new product called One Rate that offers a flat-rate shipping option. If you sell on eBay, you might have seen the ads for FedEx One Rate as you browse the site. Is FedEx One Rate a good fit for online merchants? Rafael Zimberoff, product manager for ShipRush, a shipping automation tool that integrates with shipping carriers, marketplaces, listing tools, accounting tools and more, put it into perspective for those in the e-commerce space. Zimberoff said FedEx One Rate was a response to USPS Priority Mail flat-rate boxes, which he called "a beautiful product."