HSN is letting fashion-savvy consumers shop Queen Latifah’s new line by scanning a QR code featured in its static magazine ad. Consumers can download a QR code reader to shop the collection. The Queen Latifah collection is available exclusively on HSN on Aug. 27.
Queen Latifah will launch The Queen collection, a line of clothing and accessories, on HSN this August. All apparel will be priced under $100 and leather goods, such as handbags and outerwear, will cost between $170 and $300 at the label's August 27th on-air debut.