Prama Bhatt

Just in time for the holiday shopping season, Toys"R"Us has announced major upgrades to its mobile web experience. Thanks to a newly implemented mobile coupon barcode system, Toys"R"Us shoppers can use virtual coupons in-store via their phones, receive exclusive text message offers and redeem eGift cards.

Toys"R"Us has launched a number of new mobile-based capabilities for shoppers to take advantage of store promotions, including a coupon barcode scanning technology. The retailer's new services include: "Mobile phones are an integral part of busy moms' and dads' lifestyles and we are always looking for exciting new ways to engage and present them with the most streamlined, on-the-go shopping solutions," says Prama Bhatt