During a presentation at the Email Evolution Conference earlier this month, attendees learned how Souplantation & Sweet Tomatoes — a healthy-eating restaurant chain with 112 establishments in 15 states — grew its monthly Club Veg email newsletter membership from 712,000 subscribers in September 2008 to 1.2 million subscribers to date through several email and social media initiatives.
Pilar Bower
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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