Phil Molyneux

Tags: Retail - Electronics, Specialty Stores, Store Design & Layout According to The Wall Street Journal, Sony Corp. is giving its retail stores an overhaul, incorporating a fresh, light and airy feel. In April, Sony opened a store, in the Westfield Century City Mall in Los Angeles that reflected the new look with hardwood floors and simple, bright light fixtures. Sony is making the move in an effort to differentiate its computers and televisions in the minds of buyers, while still reinforcing the company's broad range of products. The Sony shops will also provide in-store tech support, classes and

Sony Electronics has announced the opening of its first newly branded store in the U.S., which offers a new concept, design and customer experience. It will open its doors to the public today in the Westfield Century City shopping mall in Los Angeles.