Paula Schneider

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Paula Schneider, CEO of DG Premium Brands.

In a surprise move, leading teen retailers announced last week that they're moving away from overly sexualized images in their stores and advertising. Why are they taking sexy back, especially in an industry where "sex sells"? They want to distance themselves from the controversial images they've used in the past that have brought negative attention — and possibly sluggish sales.

American Apparel has started laying off about 180 employees, mainly in manufacturing, as part of a bid by its new chief executive to streamline the retailer's money-bleeding operations. The company has begun telling affected employees that their jobs are being eliminated, American Apparel chief Paula Schneider said late Tuesday in an interview. The layoffs touch almost every area of the production cycle in the United States, and all employees losing their jobs will be informed by Friday, Ms. Schneider said.

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