Paul Nielsen

TORONTO, Ontario (BRAIN)Norco has expanded its partnership store program to Canadas east coast with the opening of Cyclepath Yonge and Eglinton in central Toronto. The store will highlight Norco bicycles, as well as its proprietary brands Axiom and Adams Trail-A-Bike and many of the brands distributed by Norco, Canadas largest bike supplier and distributor. Norco opened its first partnership store over the summer in British Columbia. Norcos partnership program requires at least 75 percent of retail space be devoted to brands in Norcos range of 160 bikes and 25,000 SKUs in its distributor catalog. This alliance represents a step

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