Patrick

Second-tier holidays and special days can help you inject personality into your emails, thus making them stand out in the inbox, but they can do much more. They also can increase near- and long-term engagement and deliver significant revenue.

With an estimated 122 million Americans planning to celebrate St. Patrick’s Day this year, there will be no shortage of parties or celebrations. According to the National Retail Federation’s 2011 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, 52.4 percent of Americans will celebrate the Irish holiday, up from 45.2 percent last year and the most in the survey’s eight year history.