Pamperin

For effective brand development, you must perceptively differentiate your product. Catalog style, the types of model used, and a unique offer all contribute to branding success. —Ted Pamperin, chairman of American Catalog Partnerships LLC

To increase product development rate, replace the worst one-third of the items in each catalog edition with winners, thereby improving the overall performance of the offer. Do it at a rate that allows you to replace losers with winners. —Ted Pamperin, chairman of American Catalog Partnerships LLC