Teen retailer Pacific Sunwear, hoping for a financial turnaround after a three-year slump, said it plans to close as many as 200 of its weaker-performing stores around the country.
Pacific Sunwear
Retailer Pacific Sunwear placed its first quick response codes in stores and on print ads in March, linking to a mobile flipbook that allowed consumers to look at its new board short and swimwear lines. The codes allow retailers to enhance consumers' in-store experience while collecting valuable consumer data.
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