It's no secret that people don't just watch TV anymore. Their attention is divided between the big screen in front of the couch and the small screens in their hands and laps. But according to OVP of Emerging Media Marketing Maggie Hatfield, HSN wasn't going to get lost in this attention gap. Instead, it went where its customers are: social media. In her presentation at SocialMedia.org's BlogWell conference, Hatfield explains how HSN listens to its customers’ social media conversations to help guide what it features on its TV programs.

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