Oprah Winfrey

Though Oprah Winfrey was the one who felt slighted by a sales woman while shopping in Switzerland, the media mogul is apologizing after what she called an incident of racial profiling, saying she's "sorry" that a frenzy emerged for the country, and the store. "I think that incident in Switzerland was just an incident in Switzerland," Winfrey, 59, told reporters on Monday night. "I'm really sorry that it got blown up. I purposefully did not mention the name of the store. I'm sorry that I said it was Switzerland."

Oprah Winfrey's flagship Oprah Store has closed its doors. The shop had been open since 2008, across from Harpo Studios where Oprah's show filmed for years. The store dished out goods featured on Oprah's show including her illustrious "favorite things," as well as T-shirts, trinkets and more. Before closing last week, everything in the store except for items from "Oprah's Closet" was marked down to $1.

Oprah Winfrey will be closing down The Oprah Store in Chicago by June. In addition, Oprah’s outlet at Water Tower Place will stop operations, and she'll also be shutting the virtual doors of her e-commerce store all by the end of May, in preparation for her farewell show. 

Special occasion customers act differently than customers who purchase because of advertising or those who purchase organically. Special occasion customers are often new to the business, buying merchandise for reasons that are different than the average customer. As a result, these customers can be less loyal.

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