Oneupweb

You’ve no doubt heard the increasingly loud buzz of marketers encouraging Web marketers of all kinds to try podcasting as a means of drawing and engaging customers. But as with any emerging technology, don’t just fly in blind and expect to succeed. Online services firm Oneupweb offers the following tips on on podcast production in its recent whitepaper, “Consider Podcasting”: 1. Identify your target audience: The first step in determining whether or not to develop a podcast is to determine if your customers will use it. Are your customers Web savvy? Do they use their computers on a regular basis? If not, a podcast