Nicole Flasch-Mihalko

Young people prefer to buy their apparel in stores versus online, according to a recent survey of 18-25-year-olds. In fact, 68 percent of respondents said they prefer to shop in stores rather than online for apparel and shoes. We have read and observed what industry leaders had been saying about our use of technology for shopping and it did not match our own habits and preferences, said Alexis Michaelides, a student at LIM College in New York City who helped compile the survey for the National Retail Federation Student Association. Retail observers have been significantly overestimating our use of

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