Nick Hayek

Swatch, the world's biggest watchmaker, has taken action against Apple over the company's use of the iWatch label, as it's too similar to its own iSwatch product, Chief Executive Officer Nick Hayek said. Swatch's measures include pointing out the use of "iWatch" to authorities in all the countries where it has been registered as a trademark, Hayek said in a telephone interview. He didn't say which countries had been contacted and when the measures started, adding there are no plans to take Apple to court.