Mitch Joel

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

A common theme heard at the National Retail Federation's Annual Convention & Expo in New York City this week was that consumer shopping behavior was transitioning towards e-commerce and a cross-channel approach as a result of the growing consumer adoption of smartphones. As such, it's incumbent upon retailers to adjust accordingly in order to remain relevant in 2012 and beyond.

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