A strengthened omnichannel fulfillment model helped slow the pace of sales declines at Toys"R"Us last year, and now the retailer is looking to execute the next phases of its transformation strategy to restore profitable growth. The company spelled out details of its strategy on March 25 during an investor conference with presentations from Antonio Urcelay, chairman and CEO, Hank Mullany, president of Toys"R"Us, U.S., and Mike Short, executive vice president and CFO. During 2015, the company said its "TRU Transformation" strategy will focus on four key priorities:
Mike Short
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