How Meijer, a regional American hypermarket chain based in Walker, Mich., uses mobile marketing was the subject of a well-attended session at the Direct Marketing Association's Retail Marketing Conference 2010 in Orlando last month.
Mike Romano
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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