The Shop.org Annual Summit is consistently one of my favorite conferences of the year. Held in late summer, the event provides me with a burst of inspiration that I tap into throughout the rest of the year. This year's conference, held in Boston from Sept. 12 - 14, was no exception. Here are two insights I learned there that I'd like to share with you:
It's no surprise that the majority of cross-channel retailers are focusing their attention online when analyzing the future growth of their companies. Consumers spent $165.4 billion online last year, an increase of 14.8 percent compared to 2009, according to the U.S. Commerce Dept. While certainly eye-catching numbers, that $165.4 billion accounted for less than 5 percent (4.2 percent to be exact) of total retail spending. So you can see why there's such excitement over the future of the e-commerce space — retailers have barely scratched the surface when it comes to the medium.