Michele Donnan-Martin

Just in time for bikini season, Lands' End is introducing a new digital tool to solve the most vexing seasonal dilemma for many women: finding the perfect swimsuit. The Lands' End Swim Finder is an online tool that helps women select the perfect swimsuit. The tool was created to provide a professional swimsuit fitting consultation virtually, in the comfort and privacy of one's home. "At Lands' End, we know the key to a flattering