Michael Lynton

Emails leaked in the recent hack of Sony Pictures Entertainment have revealed some new information about Snapchat's vision for the platform. Namely, that Snapchat is looking to serve users more location-specific media, specifically with an eye toward retail, according to advertising execs who have been reading the emails like tea leaves. Snapchat also plans to infiltrate the digital music industry, according to the emails. Sony Pictures's CEO Michael Lynton doubles as a Snapchat board member, and has apparently used his Sony email to keep tabs on the messaging app.