Michael Klein

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

A recent webinar from the e-commerce site search, navigation and merchandising solution provider Mercado, led by the company’s director of worldwide merchandising consulting, Michael Klein, provided several tips to help multichannel merchants prepare for their busiest time of the year, the holidays. Here are some takeaway pointers Klein doled out. * Identify your top 20. This includes your top 20 products and keywords and the top 20 percent of your customers, Klein said. Then develop a promotional campaign around that top 20, with targeted e-mails and landing pages. * Test and analyze keywords and null results. For null results, Klein advised offering product alternatives

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