Symphony Commerce, a commerce-as-a-service platform provider that works with enterprise-level retailers, won the Shop.org Digital Commerce Startup of the Year competition during the National Retail Federation's Annual Convention and EXPO yesterday.
Michael Burgess
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
We're less than two months into 2014 and already retailers are making drastic changes to their digital marketing strategies to compensate for an "all consumer" culture. In addition to shoppable windows, subscription-based e-commerce and virtual malls, retailers such as Net-a-Porter are now offering print magazines. With the growing popularity of conscious consumerism and an on-demand economy, retailers need to think more creatively and take a more holistic approach with their brand strategy. Below are three retailers which are taking a creative approach to digital marketing.
Saks has named Michael Burgess as president of its direct business, effective May 7. Burgess will report to Denise Incandela, executive vice president and chief marketing officer for Saks Fifth Avenue and current president of Saks direct. Burgess has served as executive vice president of the consumer division of FTD at United Online since 2008, where he led merchandising, marketing, consumer information technology and several other functions of the growing FTD North America business segment.Â
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