Michael Blum

ZEELAND, Mich., Oct. 18 /PRNewswire/ -- Herman Miller announced today the launch of a direct-to-consumer eCommerce store through the Herman Miller website at HermanMiller.com/store. The primary focus of the new eCommerce launch is to strengthen brand awareness and communicate the Herman Miller story directly with consumers. Herman Miller's new online shopping destination provides consumers with the same level of sophistication and personalized service the iconic brand is recognized for in its retail partners. Providing accessible and detailed product information to inspire and inform consumers is at the center of the new store's philosophy. Beyond shopping, the site allows consumers