McKenna Peterson

Ed Stack, the CEO of Dick's Sporting Goods, ate humble pie this week. "I'm sorry, we clearly messed up and I can personally guarantee that next year's basketball catalog will prominently feature female athletes, as it should have this year." Mr. Stack was apologizing to 12-year-old McKenna Peterson, a basketball player who couldn't find any women — except on page 6 sitting in the stands — in the latest Dick's basketball catalog. McKenna identifies herself as a loyal customer, having purchased her last two pairs of basketball shoes from Dick's.

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