Matt Corey

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales - starting with a core purpose that is greater than your brand.

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