Martin McLanan

Funny isn’t it that only a short time ago some people were telling jokes about print media such as catalogs, direct mail, magazines and newspapers. Many said these forms of communication would be dead as dinosaurs in a few years, thanks to the advent of the Internet as a marketing channel. Some even abandoned their long-time work in the print media industries in search of more glamorous jobs out in the great World Wide Web. But look inside your mailbox today and, lo and behold, you may find a catalog or brochure from one of the leading online marketers. Those who laughed at