As it's been a year since the last JUMP, an annual event dedicated to multichannel business, I thought I'd collate and share a few recent examples of innovative multichannel thinking. Some of these are real success stories. There are plenty of others that I know I've missed out, some of which I'm looking forward to hearing more about.
The fastest-growing company in web history, Groupon's daily-deal site marries cents-off coupons to a Friday-after-Thanksgiving shopping frenzy. The company broke into the black just seven months after inception; globally, more than 500 copycat sites have already sprung up.