Mark Parrott

For Lush Cosmetics, an omnichannel retailer of handmade cosmetic and beauty products, everything the brand does has a story, from its product creation (all prodcuts are handmade in-house) to its ethical buying practices for its sourced materials to its chartitable giving to its ethical campaigns.

Subscription commerce — a business model where customers pay a subscription fee and in return receive a product delivered to them on a recurring basis — is a growing trend in the retail industry. Startups like Birchbox and Dollar Shave Club are prime examples of companies that are succeeding with a subscription commerce-based approach. LUSH Cosmetics is the latest company to try to cash in on the subscription commerce phenomenon.