Mark Parrott

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

For Lush Cosmetics, an omnichannel retailer of handmade cosmetic and beauty products, everything the brand does has a story, from its product creation (all prodcuts are handmade in-house) to its ethical buying practices for its sourced materials to its chartitable giving to its ethical campaigns.

Subscription commerce — a business model where customers pay a subscription fee and in return receive a product delivered to them on a recurring basis — is a growing trend in the retail industry. Startups like Birchbox and Dollar Shave Club are prime examples of companies that are succeeding with a subscription commerce-based approach. LUSH Cosmetics is the latest company to try to cash in on the subscription commerce phenomenon.

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