It's been a rough couple of years for the "3 A's" (Abercrombie & Fitch, American Eagle, Aeropostale). The retailers have fallen out of favor with their core demographic — teens — resulting in declining sales and profits and, in certain cases, hits to their brand images. Teens are shifting their purchases to trendier, lower price fashion brands such as Forever 21 and H&M.
Marcie Merriman
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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