We all know that personalization and relevancy are crucial to driving campaign performance in the age of Big Data. But for many marketers, the time and budget required to collect, analyze and act on resulting insights is a major barrier to entry. In this webinar, learn how savvy Commerce Marketers are now delivering true 1:1 marketing at massive scale.
Marc Fleishhacker
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Personalizing consumers’ shopping experiences — whether in-store or online — is the goal of most every retailer today. With the ever-increasing amount of data collected by marketers, and specifically retail marketers, consumers have come to not only expect relevant, personalized experiences, they demand them. And if you don't give them what they want, they'll happily move on to one of your competitors. Therefore, it's become incumbent upon retailers to deliver true one-to-one marketing at massive scale.
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