Macy's Empowering

Macy's Herald Square store in New York City has revamped its Jones New York section with an interactive twist, featuring smartphone content and more. At Macy's, Jones New York, a division of Jones Apparel Group, is one of the first brands on the better sportswear floor to incorporate Microsoft tag technology into the retail experience. The tags offer 25 videos, downloadable smartphone content, style tips and video quotes from inspirational women from the Jones New York Little Black Book of Career Advice. "Our new shop is visual, powerful and completely aligns with our empowerment platform," says Macy's Empowering Your