While lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy. To be specific, lululemon athletica is directing our focus to an entirely different part of the anatomy. Its ABC pants, which stands for (apologies) anti-ball crushing, are hoped to make headway in what lulu sees as a $1 billion opportunity: men's clothing.

Brian Sozzi, chief equities analyst at NBG Productions, said Lulu's forecasts may prove too optimistic. "It looks like they're expecting a return to their glory days by the mid-year," he said. "I can't necessarily believe in that, because for the first...

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