Locog

The 2012 London Olympics will set records in more than just athletics. As the Games kicked off Friday, retailers went into overdrive, offering more than 10,000 official Olympics productsmore than any other Olympic event in the past. And as if one record werent enough, on July 13, the London Olympics organizing committee (Locog) opened Londons biggest ever pop-up shop outside of Hyde Park. Organizers of the London games have openly stated that they hope to sell more than 1 billion (about $1.55 billion) in official merchandise, and theres no denying the U.K. could use the money. The first U.K.