New York-based Martha Stewart Living Omnimedia (MSLO) has appointed Michael Robinson to the newly created position of vice president of e-commerce. Robinson will be responsible for building out the company's e-commerce presence, including the site the company is jointly developing with J.C. Penney, which is slated to launch in 2013. He's reporting to Lisa Gersh, president and chief operating officer of MSLO. Robinson brings retail, direct-to-consumer and digital experience to MSLO. He joins the company from Anthropologie, where he built and managed the brand's website and catalog businesses.