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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

All catalogers want to capitalize on the recovering economy, but they're most likely still constrained by pretty tight budgets. To help catalogers learn how to prioritize their needs and tailor their printed catalogs to maximize revenue, All About ROI presented a Feb. 16 webinar called "Ways to Get More Bang for Your Paper Buck: How Combining Your Priorities and Paper Innovations Can Save You Money in 2010."

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