Laura Stude

Laura Stude is co-founder of surefoot, a boutique experimentation and personalization agency helping ecommerce brands and SaaS companies better understand customers and boost revenue through strategic experimentation programs.

Laura gives a damn about helping ecommerce brands grow. She cut her A/B testing teeth as a developer and strategist for clients like Keurig, Adidas and Patagonia before packing her bags to run optimization at Hillary Clinton’s campaign in 2016.