Kevin Mansell

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

In an interview yesterday with Sucharita Mulpuru at Shoptalk in Las Vegas, Kohl's Chairman, CEO and President Kevin Mansell discussed the future of the struggling retailer, including the role of brick-and-mortar, how the department store will leverage technology, how it views Amazon.com, and the potential impact of the proposed border adjustment tax

Low prices: That's what's going to get registers ringing this holiday season at Kohl's, which is clawing its way out of a business slump. So said Kevin Mansell, CEO of the 1,134-unit department store chain, at Goldman Sachs' retail conference on Thursday. His comments come a day after the CFO of competitor Target delivered the opposite message at the investor conference, vowing not to partake in the price wars during the Christmas shopping season.


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