Ken McBride

A greater number of online sellers are planning to offer free shipping on more products during the 2011 holiday season - 68% compared to 53% last year, according to a survey conducted by, a provider of Internet-based postage services. "Remaining competitive requires online sellers to be aggressive with free shipping," said President and CEO Ken McBride. The survey found that 54% of online sellers plan to offer the promotion on more than 50 percent of their holiday catalog - an 11% increase from last year. In addition, 52% of respondents reported their average revenue per order increased

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