Kari Shellhorn

Gap's new iPad advertising campaign shows retailers how to set up a commerce-enabled ad that emphasizes content to score conversions. The specialty apparel retailer is running a content-heavy advertising campaign within the WeatherBug iPad application to drum up sales from edited products. Mobile advertising is nothing new for Gap, but the brand's approach to simultaneously building up awareness about its blogging and social community is interesting with this campaign. "Styld.by is a global community of fashion bloggers and shoppers who style Gap clothes with everything else in their wardrobes," said Kari Shellhorn, spokeswoman at Gap.