Jon Pollack

Department store chain Belk took a previously successful TV holiday campaign and modernized it for the omnichannel era, with impressive results. "In January 2014, we started to look at how to improve our fourth-quarter performance and engage with the customer," said Jon Pollack, Belk's executive vice president of sales, promotions, marketing and e-commerce. "The idea was born to revive ‘Santa Baby,’ a campaign from 2009, and modernize it to drive sales, engagement and interaction."

In commemoration of its 125 years in business and to demonstrate its commitment to and appreciation of its customers, Southern department store chain Belk has launched 125 Days of Prizes, a cross-channel sweepstakes program. During this time, Belk's customers will have the opportunity to win prizes and giveaways from some of the retailer's top designers and brands. Each day, customers will have the chance to win prizes retailing between $500 and $6,500. These giveaways include products from Michael Kors, Calvin Klein and KitchenAid.