Jon Bon Jovi

American designer Kenneth Cole appointed a new CEO yesterday. The company's founder, who kicked off New York Fashion Week with a performance by his longtime friend and rock musician Jon Bon Jovi and ended it with an encore, said Marc Schneider will assume the role of CEO on Feb. 23. The new CEO will report to Cole. Schneider comes to New York-based Kenneth Cole Productions Inc. and has three decades of brand building, merchandising and retail experience.